They say building influence is glamorous—spotlights, headlines, applause. What they don’t mention is the chaos behind the curtain. In this episode of The Influence Edit, we peel back the velvet rope on what it really takes to grow a brand beyond its borders. From bookshelves to boardrooms, our guest takes us inside the delicate dance of expansion: balancing strategy with sanity, ambition with authenticity.

It’s the story of scaling without unraveling, of saying yes to growth but no to burnout. Think of it as your masterclass in navigating new territories while still keeping the small rituals that make you human—like your sacred morning coffee. Because influence, after all, is only powerful if you still have the energy to wield it.