The company has grown exponentially since our railroad collaboration. Diamond and April Sheris head out to find a new location for a house for everyone with a home office.

Every month, April Sheris receives a fresh order of blooms to the house. It has become her favorite way to destress from business and family obligations. Today, she shares what she does to keep her living flowers healthy.

Subscriber lists. They are the lifeblood of influence, the difference between fleeting attention and enduring authority. Yet too many treat them like an afterthought—tossing in a “Subscribe” at the end of a message and praying for miracles. Predictable. Forgettable. Ineffective.

This episode of ...